A denim and casual woven industry trends presentation hosted by the Lycra Company at the Home House in London on Sep 26, 2024 provided an-depth analysis of the UK denim and chino market.
Held in collaboration with Kantar, the event focused on key statistics and consumer trends. Sam Wright, Consumer Editor, Kantar, explains, over the past decade, shoppers in Great Britain have embraced a more laid-back dressing style, with one-third of their incomes being spent on casualwear. Demand for denims in the country is at a five-year high, driven by a double-digit growth in relaxed fits like baggy and boyfriend styles.However, to attract more shoppers and boost sales, brands need to focus on core essentials that blend comfort and everyday style, he adds.
At the event Ebru Ozaydin, Global Strategic Marketing Director-Denim and Wovens, The Lycra Company, unveiled the Lycra FitSense Denim Technology that gives every pair of jeans a perfect fit, for all body types and shapes.
Ozaydin also highlighted bio-derived Lycra fiber, developed by the company in collaboration with Qore to create a sustainable fiber option made from renewable content.
Salli Deighton, CEO, LaundRe, made a presented on LaundRe, a pioneering circular and reshoring denim hub being launched by the company in London. In his presentation Deighton focused on the ability of LaundRe’s innovative services to empower brands to reshape the future of denim through sustainability and creativity.
