Brands presented spring immediates, summer lines and sneak peaks of their fall denim collections at Project Womens and Fame in New York this week. New sustainable denim brand Ética held the first show. The Los Angeles-based brand, owned by premium denim maker Hera Apparel, showcased its first collection of “trendy yet wearable” denim made with processes that reduce the brand’s water, chemical and energy consumption.
McGuire Denim turned down the waist bands of jeans and lightweight non-denim wovens like a pair of button-fly cargo pants in blush. The brand also turned up the hem of jean jackets, revealing a pop of soft vintage-looking lining.
Tonal blue stripes updated Bella Dahl’s signature drapey denim made with Tencel. The collection offered matching leisure separates like a pajama-style button-down shirt and drawstring shorts. Metallic silver polka dots, beachy florals and pastel denim added a summery feel to 7 For All Mankind’s collection.
Brands like Signature 8 baited retailers catering to a millennial and Gen Z audience with colorful denim sets. The brand, which is sold by retailers like Asos and Dolls Kill, offered a deep range of cropped jean jackets and button front minis in snake and leopard print denim. The brand tapped into the psychedelic aesthetic of ’80s and ’90s staple Lisa Frank with a multi-color zebra print set.
