This season was all about fashion at Las Vegas. There were plenty of new brands, an evolution of trends and some dramatic shifts - especially in the streetwear market. UBM/Advanstar, owner of MAGIC Marketplace and Project, held its menswear shows from February 16 to 18 at the Mandalay Bay Convention Center.
Around 1,000 men’s brands were spread out over 300,000 sq. ft. of show floor at the Project. In the men’s market where fashion doesn’t change at a radical pace, designers stand out by staying focused - and stepping up their fashion game.
The show revealed that experiment with technical materials and adding a tailored fit to outerwear pieces can create an innovative look. While many tried and tested trends such as bomber jackets, denim, military themes and plaid continued, brands updated trends with their own twist. Casual continues to be an ongoing focus in the market. The Tents, which grew 15 percent this season, showcased many directional designer and advanced contemporary brands including Billy Reid, Vince, Drifter, Belstaff, Whyred, Aquascutum, Scotch & Soda, 3x1, Stitch’s, Jean Shop and J. Lindberg.
Modern Assembly, which includes Agenda, Liberty Fairs and Capsule continued at the Venetian’s Sands Expo Center from 15 to 17 February. Bottoms, especially denim, were a breakout category in Vegas. A key trend was high fashion inspired denim and bottoms with heavy washes, finishes and rips and finishes at an affordable price point.
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