Denim Premiere Vision returned to Milan for its fourth consecutive edition, delivering two days of inspiring insights, innovative products, and valuable networking for the denim industry. Organized by GL events fashion division, the event attracted nearly 2,100 international professionals representing over 1,000 companies, alongside more than 80 exhibitors and 16 brands. Attendees eagerly explored the Fall-Winter 26-27 trends, discovering the latest advancements in denim manufacturing and sustainability.

Global industry leaders gather to showcase excellence

Fabio Adami Dalla Val, Show Manager of Denim Premiere Vision, highlighted the event’s growing prestige: “This edition brought together major players from the denim industry and offered an exceptionally high-quality selection, showcasing the best manufacturers from Italy, Japan, Turkey, and Morocco. The show’s success confirms our ambition to make it a premium and demanding event, centered around business development opportunities for the community.”

Exhibitors came from across the globe, including Italy, Turkey, Japan, Morocco, the United States, China, and France, displaying the newest denim innovations. Sixteen brands presented finished products within Milan’s Fashion District, offering a direct glimpse into upcoming seasonal trends. A dedicated Trend Forum focused on ‘Hybrid Denim,’ reflecting evolving consumer preferences and fabric technology.

The event also featured a rich program of eight expert-led conferences and a pitch stage with 12 presentations from exhibitors. Over 450 participants attended these sessions, gaining valuable knowledge on market dynamics, sustainability, and cutting-edge textile technologies.

Innovation and sustainability at the forefront

Denim Première Vision placed strong emphasis on innovation with a dedicated pitch stage spotlighting future-focused technologies. Among the highlights were DyeMate’s new responsible dyeing methods, which aim to reduce environmental impact, and RUDOLF’s breakthrough in dry denim washing using a fully biodegradable bio-abrasive made from food waste, setting new standards for eco-friendly processes in denim production.

For the first time, the Moroccan Association of Textile and Apparel Industries (AMITH) showcased Morocco’s textile modernization efforts. With a skilled and integrated workforce, proximity to Europe, and a strong commitment to sustainability, Morocco is positioning itself as a strategic and cost-effective sourcing destination for international brands.

Additionally, the Leonardo da Vinci Museum of Science and Technology hosted a fashion show featuring Bangladeshi Pioneer Denim, returning for the third consecutive year and recognized as a key player in the global denim market. A networking cocktail event with industry veteran Adriano Goldschmied fostered meaningful business exchanges among participants.

Strengthening Italian industry connections and sustainability initiatives

Around 60 percent of visitors hailed from Italy, underscoring Denim Première Vision’s strong roots and partnerships within the country. Beyond the main venue at Superstudio Più, the event extended its influence by collaborating closely with Italian stakeholders to promote excellence across the denim supply chain.

In partnership with Officina39, a leader in sustainable textile innovation, Denim Premiere Vision offered an exclusive media experience featuring a guided tour of Officina39’s showroom and lab in Biella. This was followed by a lunch and a private visit to Cittadellarte - Fondazione Pistoletto, fostering a deep appreciation for Italy’s sustainable fashion efforts.

In April, the Rudolf Hub 1922 hosted the F U T U R E dinner, a special event co-created with Premiere Vision. This gathering brought together top industry leaders, innovative brands, and academic experts for an evening of inspiring dialogue, blending industrial innovation with artistic vision and sustainable development challenges.

Denim Premiere Vision’s 2025 edition reinforced the importance of collaboration, innovation, and sustainability in shaping the future of denim, confirming its status as a must-attend event for professionals committed to advancing the global denim industry.