Focus on denim as active wear
First used as a fabric for workwear, denim is now facing a threat from new-found ‘Athleisure’ trend. But denim has survived and triumphed many such challenges over decades and the challenge has continuously raised the bar of this versatile fabric pushing denim players to continuously experiment and innovate. The more they stretched their imagination, the fabric evolved.
The fourth edition of Denimsandjeans.com Bangladesh to be held at Radisson Dhaka derives its inspiration from ‘Denim Players’. The theme is aptly selected as ‘Denim Playground Dhaka’, where exhibitors from around the world will showcase their sporty innovations to visitors. It will emerge as a playground for denim lovers.
Elaborating on the theme Sandeep Agarwal, Organiser, Denim Playground said, “Bangladesh today is the most important destination for denim sourcing and it is our endeavour to bring the world industry together on this platform to further develop business from this region. Our next show in October shall have the 'Playground’ theme emphasising the active wear aspect of the product and constant innovation inspired by the athleisure trend. Our exhibitors will bring their high-tech products in the supply chain to cater to this growing trend and enable the retailers and brands to source fabrics and garments from this region.”
Prime global event for the denim industry
Last edition saw over 400 companies attending the show including most reputed retailers, factories, buying houses and, brands such as: Tesco, Tom Tailor, C&A, Carrefour, Coolcat, Celio, Charles Voegele, Cortefiel, Uniqlo, S.Oliver, Walmart, Debenhams, Dewhirst, El Corte Ingles, Esprit, Grouppo Coin, H&M, HEMA, Hermes, OTTO, O’stin, Inditex, Kappahl, Kmart, LCWaikiki(Tema), Levi Strauss & Co, Li & Fung, Lindex, Marks & Spencer, Mondial, New Times, Next, Perry Ellis, PVH, Redpoint, S. Oliver, Sainsbury’s, Target and VF Corp.
The event also witnessed ‘The Godfather of Denim’ – Adriano Goldschmied and renowned denim consultant, Piero Turk, whose views about the show were very encouraging for the industry. Sustained focus on eco sustainability has always been the mantra of Denimsandjeans.com website as well as its shows. In the last show, GIZ -Deutsche Gesellschaft für Internationale Zusammenarbeit Gmb was the technical partner, who organised the panel discussion ‘Development Prospects in Denim Production – the Way Forward’ with a focus on eco sustainability. The fair also had fashion in denim event called ‘FASHIONIM’ sponsored by three exhibitors.
The long list of exhibitors included Artistic Fabric Mills Garment Industries, Artistic Milliners, Arvind, Bhaskar Denim, Denim International, DeriDesenetiket, Envoy Textiles, Foison Textile, Ginni International, Ha-Meem Denim, Indigo Textile, Litun Fabrics, Mafatlal, NDL, ORTA, Nahar, Pacific Denims, among others.
