To tackle the denim industry’s overproduction crisis, brands Diesel and Lee have launched their second collaborative collection, Titled, ‘Diesel Loves Lee,’ the collection offers jeans made from upcycled deadstock.
Each pair of jeans in the limited-edition Diesel Loves Lee collection is made from existing materials sourced from both brands’ unsold stock. Half of each pair of jeans is made from Diesel materials while the other half is made from Lee materials.
Created with one-of-a-kind Frankenstein-ed designs, these denims are created using a, a dark blue wash that is stone-bleached to harmonise tone, and then overdyed with dark beige pigments for added depth. The jeans are finished with a raw-edged side seam and slightly frayed edges.
The collection offers two genderless straight leg styles and two women’s bootcut jeans. Available in sizes ranging from XS-XL, these denims retail for $350.
Launched in December 2023, the Diesel Loves Lee concept is a call-to-action for the denim community to share materials, manufacturing and resources to represent the ‘power of denim to unite us all.’
Diesel and Lee also contributed €100,000 (approximately $105,113) to the OTB Foundation as a part of this collaboration to benefit projects with the UNHCR, the UN Refugee Agency.
