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Domestic textiles shines in nature fibres & sustainability at Bharat Tex 2024

 

Domestic Textiles, a prominent entity within Grasim Industries, Aditya Birla Group, is set to make its mark at Bharat Tex 2024, India's premier textile festival. With a heritage dating back to 1949, Domestic Textiles is a leader in India's linen, wool, and cotton markets, renowned for its quality, innovation, and sustainability initiatives.

Operating through key units - JayaShree Textiles, Vikram Woollens, and Grasim Premium Fabric - Domestic Textiles stands out in each segment. Linen Club, its flagship brand in linen, offers an extensive collection sourced from authentic European flax. With over 8500 multi-brand outlets and 220 exclusive stores, Linen Club holds the title of India's No.1 Linen Brand, supplying top international and domestic brands like Louis Philippe and Blackberrys.

In addition to linen, Domestic Textiles excels in merino wool and premium cotton fabrics, catering to diverse market needs with brands like 'Soktas' and 'Giza House.' The company's focus on design innovation and customer satisfaction ensures it remains a preferred supplier for leading menswear brands globally.

Central to Domestic Textiles' ethos is sustainability. Through initiatives like 'Wealth-out-of-Waste,' the company upholds a circular economy model, recycling waste linen materials to create new products like blended yarn, linen-rich fabric, and ready-to-wear apparel.. With 16 per cent of energy consumption from renewable sources and rigorous waste management practices, Domestic Textiles received the Corporate Excellence Award at the CII-ITC Sustainability Awards 2022.

Satyaki Ghosh, CEO of Domestic Textiles, Aditya Birla Group, affirmed the company's commitment to innovation and sustainability at Bharat Tex 2024. By blending tradition with modern technology, Domestic Textiles continues to redefine the textile industry's boundaries, ensuring excellence at every step.

The showcase of Domestic Textiles at Bharat Tex 2024 promises to be a testament to its unwavering commitment to excellence in the Indian Textile industry. Through seamless integration of legacy and technology, the company continues to lead the way forward, setting new standards for the textile industry.

 

 
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