The Department for Promotion of Industry & Internal Trade (DPIIT) along with small retailers group Confederation of All India Traders (CAIT) are setting up an e-commerce platform to help the local kirana stores take orders online for essentials and provide last mile contactless delivery.
Other promoters for this marketplace include Startup India, Invest India, All India Consumer Products Distributors Federation and Avana Capital. It said the e-commerce portal will onboard about seven crore traders of the country.
The e commerce portal will be eventually enlarged to all items. It will be of the traders, by the traders and for the traders and consumers of the country. It is one of the concrete initiative further to accomplish the vision of digital India and digital payments of Prime Minister Narendra Modi through which the traditional retailers of the Country will be aligned with e-commerce and digital payments.
