Eastman has developed a new eco-friendly cellulosic fiber named Naia. Naia can transform into luxurious, soft, and easy-to-care-for fabrics, garments made from Naia can be laundered at home, have excellent wrinkle recovery and pilling resistance, all without compromising its luster and silky hand.

The fiber is produced in a safe, closed-loop process where non-hazardous chemical solvents are recycled back into the system for reuse. This optimized, low-impact manufacturing process has a third party verified Life Cycle Assessment certification. Naia has a lower impact than other fibers such as generic modal, viscose and triacetate.

Eastman, based in the US, is a producer of advanced materials and specialty additives. With a portfolio of specialty businesses, Eastman delivers innovative products and solutions while maintaining a commitment to safety and sustainability. As a globally diverse company, it serves customers in more than 100 countries. The company employs approximately 14,000 people around the world. It is committed to improving sustainability in the textile industry and providing choices to designers seeking out sustainable yarns.

With Naia, sustainability does not mean compromising on design. This yarn is made with no hazardous solvents. In terms of greenhouse gas emissions, water use and impact on the ecosystem Naia has significantly lower environmental impact compared to natural fibers such as cotton and silk.