Family-owned holding company, EPI plans to sell the French luxury childrenswear brand Bonpoint to China's Youngor Group, as per French news outlet La Lettre. As per the publication, EPI has owned Bonpoint since 2007 and also holds JM Weston in its portfolio.
According to La Lettre, the transaction worth €200 million is being led by Valerie Hermann, a close associate of Christopher Descours, CEO, EPI.
Founded in 1979, Youngor Group is a major player in China’s textile and apparel industry. Despite its sales declining to €1.7 billion (RMB 13 billion) in 2023, the group remains a key force in fashion and real estate. It designs and produces clothing, primarily under its men’s ready-to-wear brand, Youngor. The group acquired a minority stake in the Alexander Wang label in 2022.
China has become an essential market for Bonpoint, a brand established in 1975. By the end of 2023, Bonpoint managed 130 stores and shops-in-shops globally, with approximately 30 located in China. The brand has often experienced overwhelming financial results due to the competitive nature of the childrenswear market.
