For several seasons Esprit has been busy rebuilding its brand, but it's investors remain unimpressed. Marketing is second nature to most high street brands, but a brand's essence should be about its product. Perhaps that is were Hong Kong-based Esprit is getting it wrong. Keeping consumer interest embodies so much more than just advertising. At the end of the day a high street brand like Esprit must have product that is relevant and unique...Read More
Zara, the flagship brand of Spanish fashion giant Inditex, is making significant strides in sustainability and innovation, aiming to lessen... Read more
The US textile and apparel industry is undergoing a significant shift in its sourcing strategies, with imports from traditional Asian... Read more
The second edition of the Brands of India apparel trade show, organized by The Clothing Manufacturers Association of India (CMAI),... Read more
While China's economic growth slows, international fashion brands are setting their sights on new Asian markets. India and Japan, with... Read more
The global polyester market is showing signs of strain as exports demand softens. This trend is evident in recent data... Read more
A quiet crisis is brewing behind the gleaming facades of luxury fashion houses. While shoppers clamor for the latest It-bag... Read more
The global fashion industry is bracing for a turbulent 2025, as a cyclical slowdown, rising prices, and shifting consumer preferences... Read more
Economic challenges shape 2025 fashion landscape The global fashion industry enters 2025 facing significant challenges amid economic uncertainty, shifting consumer behaviors,... Read more
Move over athleisure, jeans are back! After a period of sales slump and stiff competition from comfort-focused clothing like athileisure,... Read more
A high-powered roadshow held in Mumbai on November 8, 2024, has ignited excitement for Bharat Tex 2025, India's premier textile... Read more
