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Esprit must focus on its product

Esprit imageFor several seasons Esprit has been busy rebuilding its brand, but it's investors remain unimpressed. Marketing is second nature to most high street brands, but a brand's essence should be about its product. Perhaps that is were Hong Kong-based Esprit is getting it wrong. Keeping consumer interest embodies so much more than just advertising. At the end of the day a high street brand like Esprit must have product that is relevant and unique...Read More

 

 
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