The EU has called on e-commerce platform Temu to provide detailed information regarding its efforts to prevent the sale of illegal products. Temu, which gained popularity in Europe after entering the market in 2023, currently has around 75 million monthly active users in the region.
The European Commission has asked Temu to clarify measures taken under the Digital Services Act (DSA) to stop traders from selling illegal goods. The commission also wants data on how Temu protects consumers and public health, alongside details of its personalized content systems and data protection practices.
Temu has until October 21 to respond, and failure to comply could lead to further investigation and possible fines.
This request is the second since Temu was listed under the EU's stricter regulations for major digital platforms in May. European consumer groups previously accused Temu of using manipulative techniques to boost user spending.
