The European Apparel and Textile Organization (Euratex) has recommended three essential elements for the success of the new EU industrial plan. The first element includes assessment of the proposed measure in a global context. European companies cannot be subject to new rules, standards or regulations unless all players do play with the same rules.

Secondly, Euratex claims innovation into a more sustainable industry has an important cost the end consumer is not always willing to pick up. This may jeopardise the financial sustainability of the industry, especially for smaller companies. Therefore, adequate measures should be taken to alleviate the burden of green investments, especially for SMEs.

Finally, Euratex quotes labour force shortage as an important barrier to the development of the industry. In 2018, 34 per cent of the textile and clothing workforce was over 50 years old. It is therefore urgent to make an effort to both upskill and reskill the current workforce and to attract young talent.