Fiber supplier Euro Fibers has been renamed as Prisma. The company is known for high performance fibers like Dyneema, Twaron, Technora, Vectran and Zylon. Rebranding came about because the company is now transitioning to a technology platform with a growing presence and expanding services. It has tripled its coating capacity within a year.

The rebrand is the positive outcome of the company’s broadening footprint in and outside Europe, unprecedented demand, and increasing recognition. The company’s brand Prisma embodies a coating technology that creates innovative solutions to shield high performance fibers. The name Prisma originates from the initial trials conducted when Euro Fibers tried to coat Dyneema fibers. Dyneema is only available in white and with the Prisma coating technology the company can offer it in all colors of the rainbow. The new logo clearly shows all these colors. The stylised shield is a statement in itself with the shield representing the protective features the Prisma coating technology offers to treat high performance fibers.

The new brand identity is a logical step that communicates to both customers and end users that the company continues to provide products and services that consistently outpace its competitors’. With a strong logo, and a clear and distinctive website, the company shows customers why Prisma shielded fibers are the fibers of choice.