eVent Fabrics, a leader in waterproof and breathable laminates, has hired three key team members to support the growing demand for its performance laminates and its recent expansion into South Korea.

New hires include Bartosz Lassak, joining the US sales team, and Xie Yi, who will help engineer the next generation of eVent textiles. Additionally, Terry Kim has been brought on as the Korean Market Consultant to assist with the brand’s expansion in Korea.

Chad Kelly, President of eVent Fabrics, highlighted the company's strategic efforts, stating that the new team members and the focus on the Korean market play a crucial role in addressing the increasing global demand. Kelly also emphasized that eVent is well-positioned for future growth, particularly in light of rising regulatory pressures and the growing consumer interest in PFAS-free technologies, including their alpineST and Bio laminates.

In its expansion into the Korean market, eVent has partnered with GEO International Co, Ltd, a prominent player in the Korean textile industry. This collaboration will bring eVent’s waterproof breathable laminates to apparel, footwear, and accessory markets in Korea, catering to the growing demand for premium outdoor and performance gear.

The recent hires bring substantial experience to eVent. Lassak, a senior sales manager based in Washington DC, has 20 years of global industry expertise. Xie, a textile engineer, holds advanced degrees from Donghua University. Kim, a former Gore-Tex executive, brings two decades of experience to his consulting role in Korea.