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US brands welcome tariff pause, urge lasting trade stability and market affordability

 

The American Apparel & Footwear Association (AAFA) has urged the US administration to establish a more predictable trade framework following President Donald Trump’s announcement of a 90-day pause on reciprocal tariffs and the imposition of new tariffs on imports from China.

Steve Lamar, President and CEO of AAFA, voiced concern over the instability caused by fluctuating trade policies, warning that “on-again, off-again tariff policy is forcing companies to careen between chaos and costs.” While welcoming the pause as a chance for meaningful negotiations, Lamar emphasized the need for a long-term, consistent approach that encourages investment and supports American jobs.

Lamar also criticized the continued burden placed on US apparel and footwear imports from China. “This extreme tariff... will lead to higher prices for everyday apparel, footwear, and accessories and higher costs for US manufacturers,” he said.

AAFA expressed hope that the tariff suspension will be extended beyond China to all trade partners, enabling US companies to shift focus from policy uncertainty to promoting balanced, fair trade. The association also called on the administration to collaborate with Congress and stakeholders to build a durable, partnership-based trade policy.

In response to ongoing uncertainty, AAFA has endorsed the bipartisan Trade Review Act of 2025, introduced by Senator Maria Cantwell and co-sponsored by a cross-party group of lawmakers. The bill aims to restore Congressional authority over trade policy, reinforcing Article 1, Section 8 of the Constitution.

 
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