eVent Fabrics, a leader in high-performance waterproof and breathable technologies, has partnered with Formidable Media, a public relations agency with extensive experience in the textile and apparel industries. This collaboration aims to enhance eVent's strategic communications and boost global brand visibility.
Chad Kelly, President of eVent Fabrics, expressed enthusiasm about the partnership, highlighting that eVent has been a leader in breathable waterproof technology for the past 25 years. He emphasized that recent advances in performance and sustainability have positioned the company to embrace its next phase of growth in the market.
Formidable Media will support eVent’s public relations efforts to increase brand recognition and market share. The company offers a range of technologies, including waterproof, windproof, and professional options, tailored for demanding apparel, footwear, and accessories. Their new sustainable solutions, alpineST and eVent BIO, exemplify their commitment to eco-friendly practices.
Scott Kaier, Founder and President of Formidable Media, remarked that eVent is an ideal partner due to its high-performing waterproof and breathable laminates, as well as its range of PFAS-free offerings. He believes these strengths position the brand for significant growth.
eVent Fabrics joins Formidable Media’s roster of esteemed clients, including Allied Feather + Down and Active Apparel Group.
