Circulose, the Swedish innovator behind Circulosea revolutionary material made from 100 per cent recycled textiles—has teamed up with Faherty Brand to debut a new collection featuring this eco-friendly fabric. This collaboration underscores a major advance in sustainable fashion, merging high-quality design with environmental responsibility.

Circulose, created from worn-out cotton garments and production waste, offers a sustainable alternative to traditional materials. Faherty Brand’s Fall 2024 collection will showcase Circulose in garments that blend classic style with a commitment to reducing ecological impact. The use of this material aligns with Faherty Brand’s broader sustainability goals, including support for Canopy and the adoption of Next Generation fibers.

Lisa Diegel, Director of Global Sustainability at Faherty Brand, emphasized that the Fall 2024 collection featuring Circulose underscores the company's commitment to environmental impact and circular fashion. The integration of this material represents a significant step in advancing their sustainability goals.

Anna Sammarco, Senior Director at Circulose, highlighted that the partnership with Faherty Brand to use Circulose in their collection reflects a mutual commitment to a circular fashion model. She expressed enthusiasm about scaling up this innovative material and advancing sustainable practices.

The debut collection, set for Fall 2024, marks the beginning of Faherty Brand’s use of Circulose, with plans for additional releases in Spring 2025.