Lingerie and swimwear trade show Mode City was held in France from July 9, to and 11, 2016. However, this time only 11,000 visitors attended compared to 14,000 last year. There was a decline in footfall of almost 20 per cent. The sectors represented at the show include: lingerie, loungewear, ready-to-wear, nightwear, swimwear, beachwear, beach accessories, beach bags. Visitors were lingerie and swimwear buyers like multi-brand retail outlets specialising in lingerie, department stores and multi-brand ready-to-wear retail outlets with swimwear sections.

Mode City is the world leader in swimwear and summer lingerie market. First introduced in 1985, Mode City takes place every year. It is one of the well-known occasions for people in the fashion, clothing and textiles industries to meet.

If the French contingent saw a drop in attendance, the decline in international visitors was even greater. The economic climate, bad weather, terrorism and political unrest in France hindered traffic. Security factor added to the hesitation of attendees. But Italian and Swiss buyers were well represented, while Spanish maintained their presence, recording similar numbers to last year.