The first edition of Global Talents Digital on June 10-11, 2020 will presenting over 50 designer collections and digital artworks from 20 countries – Great Britain, Germany, Australia, Russia, USA, Peru, Poland, etc. Combining real and virtual collections, Global Talents Digital drives an attention to excessive consumption and environmental problems. Most of the GTD participants are following sustainable and ethical fashion practice.

To support sustainable future of fashion, Global Talents Digital has partnered with short video platform TikTok to launch a 2-day challenge with hashtag #rewiringfashion (#перезагружаюмоду in Russian). The main idea was to promote live-streaming event and to attract an attention of the general audience to overconsumption and changes that fashion industry faces due to coronavirus threats.

The hashtag #перезагружаюмоду (#rewiringfashion) has been viewed over 8,5 million times, raising the actual number of social media hits of Global Talents Digital to 10 million in the first day. The challenge was joined by fashion designers and influencers like Linus Leonardsson, Igor Chapurin, Natalia Osmann, Karina Nigay, etc.

Global Talents Digital is off-season international project that combines new cutting-edge fashion collections, digital art and virtual influencers in one event. Global Talents Digital is blurring the lines between actual fashion and virtual world, using the advantages of both. Some real collections were presented by virtual models. Some virtual influencers have presented their own digital fashion capsules along with real designers. GTD features AR and ‘see now, buy now’ options, making the streaming event quite interactive. The second edition of Global Talents Digital is scheduled to August 2020.