Fynd has launched Uniket. This is a direct-to-retail solution which will enable shopkeepers in Tier II and Tier III cities to grow their business by getting direct access to the brand’s inventory and the flexibility to buy anytime, anywhere and in any configuration they like. Uniket also enables a shopkeeper to buy in single pieces rather than buying complete sets from a typical wholesale market. Through Uniket, Fynd provides shopkeepers with their own free website and app with a selling capability of over 50,000 styles from 50 brands. Shopkeepers no longer need to worry about customers leaving their shop dissatisfied due to a lack of choice in their favorite brands. By downloading the Uniket store app, shopkeepers can now keep a minimal inventory in their shop, of brands that are in high demand, and also offer delivery of these branded and quality stocks to their customers’ doorstep. The Uniket store app offers up to 45 per cent margin on bulk orders and 15 per cent commission on customer orders.

Uniket’s aim is to tap the unorganised retail market, support shopkeepers and offer a seamless shopping experience to customers across the country. Uniket has on boarded 6,500 stores and has established its presence in 350 cities across 24 states across India.