Gap may have split into the Old Navy division and yet another division consisting of Gap itself, Athleta, Banana Republic, Intermix and Hill City, but all the brands share the same mission. By 2022, Old Navy aims at producing 100 per cent of its denim products with techniques that save water, including proven wash processes like Washwell. The technique, which was used for 60 per cent of Old Navy’s spring ’19 denim range, reduces water use by 20 per cent or more in the product’s garment wash stage compared to conventional techniques.
Under the new sustainability commitments, Banana Republic will begin to use Washwell in its denim production. The company will also utilize more sustainable dye methods, such as foam dye, eco-friendly finishes like bio-softeners and laser technology, and trims made out of recycled materials. Beyond denim, Banana Republic aims at making 50 per cent of all products with techniques that save at least 20 per cent of water by 2025. The brand will also focus on using cleaner chemistry in the supply chain.
Old Navy and Banana Republic will accelerate sustainable product innovation, including adopting more eco-friendly processes for denim. Gap and Athleta had set goals in 2017 and address water use, cleaner chemistry and the sourcing of sustainable cotton or cotton-alternative fibers.