A German court has ruled against Adidas, restricting its ability to advertise its climate neutrality goals, following a lawsuit by the environmental NGO Environmental Action Germany (DUH). Delivered on March 25, 2025, the Nuremberg-Fürth Regional Court's decision prohibits Adidas from claiming climate neutrality by 2050 in its advertisements.
The court found Adidas's claims to be misleading to consumers because the company failed to provide concrete steps for achieving climate neutrality beyond 2030. Additionally, the court highlighted the ambiguous nature of the term ‘climate neutral’ and criticized Adidas for not clarifying its meaning, particularly regarding the use of carbon offsets.
Jürgen Resch, Federal Director, DUH accused Adidas of deceiving customers with its climate neutrality promises, emphasizing the need for transparent and verifiable climate action.
Adidas, however, maintains that the ruling has minimal impact, as the specific website wording in question was already adjusted in August 2024. The company reaffirms its commitment to emissions reduction, citing its alignment with Science Based Targets initiative and its ‘A’ rating from the Carbon Disclosure Project. Adidas also reported a 20 per cent reduction in absolute emissions, including supply chain emissions, since 2022.
The controversy surrounding carbon offsets plays a significant role in this case. Carbon offsets, used to compensate for emissions, are criticized for lacking standardized verification and potentially allowing companies to avoid genuine emissions reductions.
This lawsuit is part of a growing trend of ‘greenwashing’ litigation. Notably, Apple is facing a similar lawsuit in the US regarding its carbon-neutral claims for Apple Watches, and the Dutch airline KLM was also found to have made misleading sustainability claims. These cases underscore the increasing scrutiny of corporate environmental claims and the demand for greater transparency.
