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Germany hosts View Premium Selection


View Premium Selection took place in Germany, November 29 to 30, 2022. The show successfully opened the spring/summer 2024 season.

In a tense market environment, exhibiting weavers, producers and accessories manufacturers and their around 300 pre-collections positioned themselves with strong trend statements and solution-oriented new developments. Providing confidence and trend-setting answers in uncertain times was the overriding theme.

From robust natural materials in contrast to shimmer, glitter, stretch and mesh in a colour spectrum ranging from light natural tones and off-white to pastel, bright power colours and warm, reddish purple and brown tones to black, the show had it all. The focus was on materials that evoke emotions on both a visual and tactile level for styles that range from super sexy, sheer and tight, to classical suit looks and extremely wide cuts, to workwear elements. Whether in fashion, design or gender, the season was about finding more optimism and harmony. In men’swear, gender identity and sensuality met boundless imagination and became an integral part. Women’swear confidently and uninhibitedly emphasised all facets of femininity, from glamour to easygoing.

The trend was toward a casual attitude; sexiness became practical and was found either in workwear or in functional styles. The colour palette ranged from muted white and grey to eye-catching, summery red and rich pink or bright yellow.


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