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Germany’s Premium Group buys stake in US-based Liberty Fairs

Germany-based Premium Group plans to purchase a minority stake in Liberty Fairs. Premium is an organizer of fashion events and trade shows such as Premium, Seek, Bright and Fashiontech. Liberty Fairs, based in the US, organizes the Liberty, Cabana and Capsule trade shows.

The combination of the Premium Group’s strong relationships and long history of cutting-edge events and Liberty Fairs’ network and expertise is expected to make this an ideal partnership. Their respective shows explore expansion possibilities at an international level. Officially joining forces will mean that as the Premium Group explores the trade show market in the US, Liberty Fairs can evaluate different options in taking Liberty, Capsule and Cabana to Europe.

Premium and Liberty see this as an opportunity to provide state-of-the-art events focused on commerce, community and relevant content in order to better serve the changing needs of brands and retailers. The alignment with the Premium Group marks an ongoing expansion and diversification to amplify Liberty’s exposure in the women’s market.

Liberty Fairs is a men’s contemporary fashion trade event held bi-annually in New York City and Las Vegas. It curates the most forward thinking brands and brings them together with the industry’s top buyers in an inspiring design-driven environment.