Giordano has unveiled its fully revamped ‘Store of the Future’ at Dubai's Mall of the Emirates, showcasing a modern design concept aimed at enhancing customer experience. The 1,500 square foot store emphasizes a sleek, minimalist aesthetic, with features such as wider entrances, LED screens, spacious fitting rooms, seating areas, and improved signage. This transformation is part of Giordano’s commitment to innovation and staying ahead of competitors.
The store’s design focuses on simplicity, blending white wall paneling with warm, wooden fixtures to create a contemporary yet timeless atmosphere. Ishwar Chugani, Managing Director of Giordano Middle East, said the new store design reflects the brand's ‘Customers In Mind’ philosophy, aiming to elevate customer engagement and shopping ease.
For over 30 years, Giordano has been a trusted brand in the region, known for its focus on craftsmanship, quality, and exceptional service. With recent store openings in countries like Algeria, Pakistan, Bangladesh, Kenya, Egypt, and Canada, the brand continues its global expansion. Chugani added that as the retail landscape evolves, Giordano’s customer-centric approach ensures its accessibility across different geographies and cultures.
The revamped stores underscore Giordano's dedication to offering a welcoming, customer-first environment, where timeless design and quality craftsmanship meet modern retail needs.
