The global lingerie market is expected to grow at a CAGR of 6.2 per cent from 2016 to 2024. Women over the years have become conscious about wearing the correct lingerie with their attire and about wearing lingerie of specific brands and styles.
The market is segmented into bras, panties, lounge wear, shape wear and others, which includes baby doll, corsets, chemises and camisoles. But bras dominate global lingerie market as it is a fashion accessory and also a daily necessity for every woman across the globe.
Skin rashes or other issues can occur if high quality fiber or cloth is not used. Large companies and brands take their time in selecting the material and elastics. High costs associated with the advertising are also hindering the development of the global lingerie market.
Europe lead global lingerie market in 2015. Asia Pacific with a growing population and the presence of emerging countries like India and China is expected to drive the market and create a positive impact on the demand for lingerie during the forecast period. >Key players operating in the global lingerie market are Jockey, Hanes, LVMH, L Brands, MAS Holdings, Ann Summers, Marks and Spencer, PVH.