Valued at $288 billion in 2023, the global plus size clothing market is projected to expand at a CAGR of5.7 per cent to surpass $501.35 billion by 2033. As per a report by Future Markets Insight (FMI), this growth will be driven by the rise of body positivity movement, changing fashion norms, and increased consumer awareness.
The body positivity movement has played a key role, encouraging inclusivity and celebrating diverse body shapes, which has fueled demand for attractive plus size clothing. As fashion norms evolve, designers and retailers are increasingly offering trendy, stylish options for plus size individuals.
With awareness amongst consumers rising, plus size shoppers are seeking clothes that reflect their personal style while ensuring comfort, says the report. However, the market also faced certain challenges including inconsistent sizing and limited retail availability, which hinder the market's growth, it adds. Many physical stores offer a narrow range of larger sizes, making it difficult for plus size shoppers to find what they need. Additionally, discrepancies in sizing across brands complicate the shopping experience, leading to frustration and dissatisfaction, particularly with online purchases, the report adds further. v Opportunities for expansion in the plus size clothing market are significant, particularly in online retail and customisation. eCommerce platforms allow brands to reach a broader audience and offer a wider variety of sizes and styles.
Customisation options further enhance customer satisfaction by allowing plus size individuals to create clothing that fits their unique body types and preferences.
According to the report, current trends shaping the market include inclusive fashion campaigns, sustainable practices, and fashionable plus size activewear. Brands promoting diverse body types in their marketing efforts are fostering a more inclusive fashion landscape. Sustainability is also gaining traction, with brands incorporating eco-friendly materials and ethical practices. The rise of stylish and functional plus size activewear meets the growing demand for inclusive fitness apparel that is both comfortable and supportive.
United States holds a 40 per cent share in the global plus size clothing market with significant contributions from the UK, China, Japan, and South Korea. The casual wear and mid-priced segments are expected to dominate the market.
