In a historic celebration of trade and cultural exchange, the inaugural Brands of India trade show, organized by the Clothing Manufacturers Association of India (CMAI), commenced at the Dubai World Trade Centre. Butti Saeed Al Ghandi, Vice-Chairman of the Dubai World Trade Centre, presided over the grand inauguration, setting the stage for a captivating showcase in Halls 6 & 7 from November 27th to 29th, 2023.
International collaboration on display
Supported by key entities such as the Embassy of India-UAE, TEXMAS, Dubai International Chamber, and the Readymade Garments Merchants Group Dubai, the event underscores the rapid expansion of Indian businesses in the UAE market. This surge is attributed to the positive momentum following the India-UAE Comprehensive Economic Partnership Agreement (CEPA) signed in 2022.
Government support and vision
Commending CMAI for Brands of India, Piyush Goyal, Minister of Commerce & Industry, highlighted the platform as an excellent opportunity for Indian brands to establish a global presence. Under the leadership of Prime Minister Narendra Modi, the Indian government is dedicated to fostering a world-class textile sector. The event aligns with the government's vision of promoting Indian brands globally.
Strengthening economic ties
Rajesh Masand, President of CMAI, emphasized the long-standing economic and cultural ties between India and the UAE. Brands of India serves as a catalyst, empowering Indian Apparel brands to strengthen their presence in the MENA region. Masand also highlighted the recent cooperation in digital currencies between the two countries, a development set to further boost business.
Fashion diplomacy
Butti Saeed Al Ghandi, Vice-Chairman of the Dubai World Trade Centre, as the Chief Guest, emphasized the power of fashion to transcend borders and create lasting connections. He expressed delight at witnessing an event that promotes diversity and showcases the vibrant tapestry of Indian brands.
Global recognition and participation
Jayesh Shah, Chairman of Brands of India, expressed excitement over the overwhelming response, with more than 350 brands participating instead of the initially envisioned 150. Renowned brands like Oxemberg, J. Hamstead, and Louis Philippe are among the 1500 buyers from over 30 countries who have pre-registered, affirming the show's potential to create exciting business prospects for Indian brands in the region.
Expanding global presence
Sunjay Sudhir, Ambassador of India to UAE, highlighted the global appeal of Indian brands and the immense scope for expansion in the Gulf, Middle East, Africa, and Europe under CEPA.
In conclusion, Brands of India is poised to be a key milestone in the international journey of Indian Apparel brands, showcasing a diverse collection spanning Western wear, Indian Ethnic wear, and Fusion wear.
