Grasim Industries has won the Golden Peacock award for sustainability. The Harihar polyfibers unit of Grasim which has been accorded this distinction produces rayon grade pulp. The unit began operations with an initial capacity of 32 KTPA in 1972-73. The plant today produces 70 KTPA of pulp a year from eucalyptus wood. About 90 per cent of the energy used is derived from renewable resources and chemical recovery is around 98 per cent.
Grasim, a part of Aditya Birla, is the world’s fourth largest pulp producer. It is one of India’s largest viscose staple fiber producers and is expanding capacity by 2.4 times. Grasim has ensured control over 80 per cent of the costs through backward integration, giving it an important competitive advantage over nonintegrated players. Its manufacturing input of caustic soda, power and steam and carbon disulfide is fully captive and the company has control over 60 per cent of the pulp requirements.
Started in 1947 with textile manufacturing, Grasim is a leading global player in diverse segments. It is among the largest chemical players in the world, the world’s fourth largest cement producer and among the top diversified financial services companies in India. The company, after the successful introduction of its fabric brand Liva in 2015 in the Indian market, is planning to take the brand global.
