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Guess develops Eco line denim collection

Fashion retailer Guess has developed a new capsule collection for men and women, with sustainable materials and manufacturing processes. The main highlight of the 12-piece Guess Eco line is the water-saving denim. Apart from this, it also has a range of jeans, trucker jackets, 100 per cent organic cotton logo and graphic T-shirts and a 100 per cent organic cotton bodysuit for women. For men, the collection includes slim tapered denim jeans in a medium and light wash with a selection of 100 per cent organic cotton logo and button-down shirts.

The denim in the Guess Eco collection is produced with advanced technology that uses on an average about 30 per cent less water per garment and reduces chemical use throughout the production. The collection is made by Italy based fabric manufacturer Candiani, one of the world’s greenest denim mills, and the fabric is created by using a pre-reduced indigo dye that cuts chemical use and lowers overall environmental impact throughout the manufacturing process. Reusable stones used to distress the denim reduce the waste created during production while pocket lining made with 30 per cent recycled content cuts down the waste as well as diverts plastic bottles from landfill.