H&M has collaborated with UK-based illustrator and pattern designer Emma Jayne for a kid’s wear collection with designs featuring colourful wildlife prints. The H&M pieces feature vibrant and playful portrayals of lively wildlife for the summer season. The gouache illustrations capture the different characteristics of animals and greenery in a fun and quirky way and are printed onto a range of children’s daywear, swimwear, accessories and shoes.
Included are snappy scenes to allover prints, [with] tropical birds, tigers and marine life, along with palm trees, fantastic blooms and underwater foliage,on a range of T-shirts, tanks, shorts, dresses, jumpsuits and swimwear.
The pieces are made from woven viscose and cotton sourced hrough the Better Cotton Initiative. The colors used include bright green, turquoise and sunset shades such as coral and yellow, soft black, white and a touch of metallics.
