Fabrics from unwanted clothes will be recycled into new ones. The aim is to reduce the environmental impact of fashion industry by limiting waste that goes to landfills and saving on natural resources used in the production of fabric. This initiative is part of the company’s goal of creating a closed loop for fashion.

Swedish company H&M, is presently able to use 20 per cent recycled cotton from collected clothes. It is investing in new technologies to increase this share. It has a target to increase the number of garments made with at least 20 per cent recycled fabric by 300 per cent compared to 2014.

The new range will include denim pieces made from recycled cotton and organic cotton, including three styles of jeans for women, from skinny to distressed girlfriend jeans, plus a denim jacket, flared dungarees and a denim jumpsuit. For men, there is a zip-up denim jacket, alongside two distressed slim leg styles, and a pair of joggers in coated denim.

Since 2013, H&M has collected 14,000 tons of clothing globally through its clothing take-back initiative. The company will launch a new range of 16 denim styles in September which use recycled cotton from textiles collected through its garment take-back initiative.

www.hm.com/