Five leading Hong Kong fashion designers participated in the recently concluded Mercedes-Benz Fashion Week Tokyo 2016 Spring/Summer. They were supported by the Hong Kong Trade Development Council (HKTDC). Tokyo Fashion Week is one of the international fashion events throughout the year where the HKTDC organises Hong Kong designers to participate.
The ‘Fashion Hong Kong’ group show stole the limelight, grabbing the attention of fashionistas and industry players alike at this year’s Mercedes-Benz Fashion Week Tokyo 2016 Spring/Summer, which took place at Shibuya Hikarie.
Lulu Cheung, Chailie Ho, Polly Ho, Kathy Lam, and KOYO William were the participating designers. They received an overwhelming support from both the local and international fashion communities, and the show went viral on various social media channels.
A ‘Fashion Gallery’ Pop-up Showroom was also set up to facilitate networking and business opportunities besides staging the ‘Fashion Hong Kong’ group show. Over 260 buyers, media and fashionistas visited the ‘Fashion Gallery’. The designers’ sources of inspirations, such as music, movies, paintings, space travel, and nature, and their showpieces were showcased.
Hong Kong industries, such as the fashion industry get support by HKTDC by creating marketing opportunities. Besides the Tokyo Fashion Week, the HKTDC will also come together with designers to explore other fashion markets, such as participating in the Copenhagen Fashion Week and the New York Fashion Week, as the next stop abroad.
www.hktdc.com
