Fashion InStyle, Asia's leading fashion event, is revving up for its 2nd edition this year. Formerly known as the Hong Kong Fashion Week, the event will be held under a new EXHIBITION+ hybrid model, combining a physical show with an online platform to serve fashion professionals anytime, anywhere.
A global fashion extravaganza
The much-anticipated physical exhibition will take place from April 20 to 23, 2024, at the Hong Kong Convention and Exhibition Centre. It will converge hundreds of exhibitors from the clothing and fashion industry, showcasing the latest trends across the entire fashion supply chain. This includes textiles, fashion technologies, sustainability solutions, and suppliers of all-season clothing and accessories.
Running concurrently with Home InStyle, the event creates a dynamic sourcing festival for lifestyle products. For those who can't make it in person, Click2Match, the event's online business-matching platform, will be operational from April 13 to 30, facilitating connections between businesses.
What to expect at Fashion InStyle 2024
This year's event promises to be bigger and more vibrant than ever before. Here are some highlights to look forward to:
• Over 400 exhibitors: Attendees can explore a wide range of products from over 400 exhibitors from 8 countries and regions. This includes India, Indonesia, Luxembourg, Mainland China, Japan, Korea, Hong Kong, and Thailand.
• Themed zones: The exhibition will be divided into themed zones, catering to specific interests. These zones include:
• Certification & Trade Services Zone: This new zone promotes services related to meeting garment standards.
• Fashion Tech Zone: This zone showcases cutting-edge technologies used in garment manufacturing.
• Athleisure Zone: This zone features collections that blend comfort, function, and style, perfect for active lifestyles.
• Other zones will showcase new season garments, designer collections, fashion accessories, fabrics, and more.
• Focus on sustainability: There will be a strong emphasis on sustainability at the event, with exhibitors from ASEAN countries showcasing eco-friendly practices and products.
• Fashion parades and presentations: Witness the latest designs and brand features come alive through captivating fashion parades and presentations.
• Industry insights and networking: A lineup of seminars will provide valuable insights on fashion trends, technology, and sustainability. Networking receptions will offer opportunities to connect with industry professionals and explore business prospects.
Positive feedback from previous exhibitors and buyers
The 2023 edition of Fashion InStyle was a resounding success, attracting close to 56,000 buyers from over 130 countries and regions. Here's what some participants had to say about the event:
• Hayeon Kim, CEO of SALON DE YOHN, Korea: "We're impressed by the organization of Fashion InStyle. We networked with potential partners like fabric suppliers and button manufacturers, opening doors for business expansion."
• David Valker, Managing Director of Sk8 Kft., Hungary: "We found several potential suppliers of recycled and sustainable fabrics at Fashion InStyle. Hong Kong offers an excellent business environment, and this is a very successful show."
EXHIBITION+ Hybrid Model: Expanding Reach and Opportunities
The EXHIBITION+ hybrid model is a game-changer for Fashion InStyle. It provides a comprehensive package of services, including physical fairs organized by the HKTDC, Click2Match, the online business-matching platform, online-to-offline seminars under the Intelligence Hub and the hktdc.com- a sourcing platform
This combination extends the reach of the event beyond physical boundaries, offering greater flexibility and effectiveness for businesses. It allows for extended fair periods, expanded platforms, and enhanced opportunities for SMEs to connect with potential partners.
With its focus on innovation, sustainability, and global connectivity, Fashion InStyle 2024 promises to be a must-attend event for anyone in the fashion industry.
