For the second quarter Hugo Boss profit rose three per cent.

Sales were up two per cent.

In Europe – the company’s biggest market - sales rose two per cent in the second quarter, and especially in Asia, with sales expanding at double-digit rates in China on a comparative store and currency-adjusted basis. However, quarterly sales fell three per cent in the Americas.

Hugo Boss is a German luxury fashion house. Hugo Boss, known for its smart men's suits, has introduced more casual and sportswear styles to appeal to a younger audience. The group expects 2019 currency-adjusted sales growth to be at the lower end of an outlook for a mid single-digit percentage rise, and operating profit to be at the lower end of its forecast for a high single-digit percentage increase. The revamp of key stores is expected to boost the company’s performance with New York and Tokyo flagships already performing well since their reopening and renovations of others in Paris and Chicago soon to be completed. While the German fashion company’s share price has slumped by 19 per cent over the past year, its performance has been impacted by reorganisation costs, a higher marketing spend and the strength of the dollar.