The International Cotton Association (ICA) has officially joined the Make the Label Count (MTLC) coalition to push for changes in the EU’s Product Environmental Footprint (PEF) framework. The ICA and MTLC argue that the PEF approach, which could underpin new EU legislation, overly simplifies sustainability claims and favors synthetic fibres over natural alternatives.
The ICA claims the PEF rules neglect key environmental factors like plastic waste, microplastics, and the broader ecological impact of fossil-fuel-based fibres. They also fail to recognize the biodegradable, renewable, and recyclable nature of natural fibres like cotton.
ICA President Kim Hanna emphasized the urgency of supporting MTLC’s campaign, warning that these rules could be implemented within three years. Hanna called on the cotton community to promote awareness of the legislation’s potential risks to natural fibres and encourage local associations to join the campaign.
ICA Bremen, the ICA’s joint venture company, has also joined the MTLC coalition, adding its voice to the movement for fair and credible labelling practices.
MTLC spokesperson Dalena White welcomed ICA’s support, stressing the importance of legislation addressing textile pollution at its source and ensuring a level playing field for all fibres, while safeguarding vulnerable communities.
The ICA was the first cotton organization to financially back MTLC’s campaign.
