India’s children’s wear exports to the US grew 6.52 per cent from January to October ’18.
India is the only country which increased its value-wise share, while all other countries declined their share on a year on year basis. All the top Asian exporting nations saw a fall in their respective value-wise exports in the children’s wear segment to the US.
The share of China, Bangladesh and Vietnam dwindled by 3.23 per cent, 2.50 per cent and 2.52 per cent respectively and the declining trend of these countries helped India capture the shift especially from China which caters to 47 per cent of the children’s wear demand in the US.
Some Indian manufacturers who had previously been focusing solely on the export market have started reorienting themselves to meet the growing demand within the country.
Within India, by 2023, children’s wear retail is projected to constitute almost 22 per cent of the total apparel business in India. The 0 to 14 years group amounts to around 29 per cent of the total population.
This market in India is mostly dominated by private labels -- big retailers, international brands and just a handful of home-grown mono brands. Organised brands comprise only a miniscule of the overall children’s wear market.