Indian fashion brands Doodlage, Lovebirds, Ka-Sha, Paiwand Studio, Sonam Khetan, and Urvashi Kaur have partnered with Canopy, an environmental non-profit focused on protecting Ancient and Endangered Forests and promoting Next Gen Solutions in the fashion industry. Joining sustainability leaders like Flipkart and Anita Dongre, these brands are part of a global network of over 950 companies committed to advancing circular supply chains and forest conservation.

The announcement follows Canopy’s ‘Fashion for Forests’ event in New Delhi, where Indian designers and innovators discussed reducing the fashion industry’s environmental impact and scaling sustainable materials derived from recycled textiles and agricultural residues. With India generating over 500 million tonnes of agricultural waste annually, transforming this into textiles and packaging could position the country as a global leader in low-carbon, circular materials.

Nicole Rycroft, Founder of Canopy, emphasized that India’s fashion industry is well-positioned to lead in sustainable textiles while safeguarding biodiversity. She highlighted the role of partnerships with innovative brands in driving this transition and bringing the vision of eco-friendly fashion to fruition.

Gursi Singh and Amrita Khanna, founders of Lovebirds, stressed their dedication to purpose-driven creation, noting that partnering with Canopy supports their commitment to sustainability across all aspects of their brand. Similarly, Karishma Shahani Khan, founder of Ka-Sha, acknowledged Canopy's role in strengthening their circular practices and enabling the exploration of innovative, sustainable materials.

With these partnerships, the Canopy Style initiative now includes 560 brands globally, collectively representing over $1.06 trillion in annual revenues. The collaboration underscores how fashion can drive positive environmental change through creativity, innovation, and sustainable practices.