Inditex recently launched its intimate apparel chain Oysho in the US. This is the sixth range launched by the brand in the US. Oysho operates in the country with 98 Zara stores, three Massimo Dutti stores and one Bershka store.
With its landing in the United States, Oysho will have to compete against Victoria’s Secret, owned by L Brands, and newly created innovative companies like Third Love or Fenty. The brand closed 2018 with a revenue of 585 million euros, 2.6 per cent more than in the previous year.
On the other hand, Oysho will have to compete in the kingdom of athleisure with its Oysho Sport concept that in recent years has gained its own entity and that includes offer for sports such as boxing, running, and practice such as fitness and yoga.
The intimate chain was the one that grew the most last year. Inditex closed 2018 with a growth of 3.2 per cent, up to 26.1 billion euros. The company’s profit increased 2.3 per cent, to 3.4 billion euros.
In the online channel, the group operates with the home decoration and fashion chain Zara Home and the young fashion concept Pull&Bear, which entered online in the United States last February.
