The world’s largest manufacturer of home textile bed linens, Indo Count has entered into a licensing agreement with Iconix International Inc to manufacture Fieldcrest and Waverly branded products in the US and Canada. This strategic move enhances Indo Count’s presence in the US market following their successful acquisition of Wamsutta.
The new licensing agreement encompasses a broad range of product categories, including sheets, fashion and utility bedding, bath, and window treatments. This expansion significantly bolsters Indo Count’s brand portfolio, enabling them to better serve diverse consumer segments in the US and Canada.
This partnership aligns perfectly with the company’s commitment to deliver exceptional home textile products that meet the diverse needs of consumers, says Mohit Jain, Executive Vice Chairman, Indo Count.
Fieldcrest, established in 1893, has a long history of offering bedding and bath products originating from the textile mills of North Carolina. Waverly, founded in 1923 by F. Schumacher & Co., has been a leader in prints and patterns, becoming synonymous with personal curation in home fashion.
The broad demographic appeal of Fieldcrest and Waverly allows Indo Count to effectively target various consumer segments, enhancing market penetration. These partnerships also reinforce Indo Count’s commitment to expanding its value-added business, positioning the company for sustained growth in the global market.
The enriched brand portfolio from these agreements enables Indo Count to offer a wider variety of high-quality, stylish home textile products. This move also marks a significant step in their efforts to expand their B2C footprint in the US and Canada, making their products more accessible to North American consumers.
