Indonesia aims to become one of the world's Muslim fashion centers by 2020. The strategy adopted is to boost growth of startups in this field. The country’s exports of Muslim fashion products in 2017 were up 8.7 per cent from the previous period. The country will continue to encourage Muslim fashion industrialists and designers in Indonesia to continue making innovations by increasing their productivity and strengthening their brands to be able to penetrate the export market.

At present, the Muslim fashion industry is projected to be able to absorb 1.1 million of the total 3.8 million fashion industry workers in the country. Indonesia has the largest Muslim population in the world. In addition, Indonesia is among the top five members of the Organization of Islamic State Cooperation, which is the world’s largest Muslim fashion exporter. Others are Bangladesh, Turkey, Morocco and Pakistan.

The market for Muslim fashion products is expanding. One of the drivers is the increase of Muslim population in Indonesia and the world. The value of the global Muslim fashion market is expected to reach $327 billion by 2020. Muslim consumers spend an estimated $230 billion on clothing - more than the combined clothing markets of the UK, Germany and India.