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Indorama’s fiber brand Inviya launches app

Inviya, India’s premium elastomeric fiber from Indorama has launched an app which is a one-stop destination for all spandex-based textile business to business needs. Designed with an extremely easy interface, the app delivers an excellent customer experience. Key features of the Inviya app include guidelines for using Inviya spandex, a global textile event calendar, Inviya spandex applications and end usage, a textile calculator, a currency convertor and handy fashion tips. Spandex fiber makes garment stylish, comfortable, and fashionable. Inviya was launched in 2012.

The product is fully loaded with features, enabling its end users like fabric experts, spinning and knitting professionals, sourcing professionals, fashion designers and marketing experts across the value chain gain maximum benefits. It was tested across the value chain and textile colleges in the month of March, where 90 per cent surveyed found it engaging and user-friendly with more than 75 per cent saying they would recommend it to friends and colleagues.

Inviya went beyond traditional market studies and worked with leading biometric market research companies to gain deeper customer insights, equipping the app with all essential features. The mobile application will be launched at the Fibers and Yarns Expo, Mumbai, April 7 to 9, 2016.

 
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