The global intimate apparel market is expected to grow at a CAGR of 8.1% during the forecast period from 2023 to 2030. The market was valued at $81 billion in 2019 and is projected to reach $99.2 billion by 2027, according to Reliable Research report. The increasing demand for fashionable and comfortable lingerie, rising awareness about the health and hygiene benefits of intimate apparel, and growing e-commerce sales are the key factors driving market growth.

The market is highly competitive, with numerous global and regional players competing on factors such as product quality, design, innovation, pricing, distribution, and marketing strategies.

Companies in the industry must navigate a complex regulatory framework and adapt to changing market conditions to succeed. Technological advancements, such as seamless technology and 3D printing, have resulted in improved design and functionality, while e-commerce platforms have made intimate apparel more accessible to consumers, enabling companies to reach a broader demographic. However, the market is also impacted by cultural shifts and societal norms, which are subject to change.

The report also highlights the need for sustainable and eco-friendly apparel in the industry, alongside recommendations for improving supply chain efficiency and strengthening brand value.