Jack & Jones, one of Europe’s leading producers of menswear cooperates with the Cotton made in Africa (CmiA) initiative to combine fashion with sustainability. As first CmiA Demand Alliance partner in Denmark, the company now offers clothes carrying the CmiA seal which are completely made in Uganda – from cotton field until finished product. By purchasing textiles with the CmiA sustainability seal consumers can directly support to improve the living conditions of smallholder cotton farmers, protect the environment and create job opportunities within the textile value chain for the local communities in Uganda.

As first Danish textile brand Jack & Jones now offers clothes that carry the Cotton made in Africa sustainability seal. Special about these items are the added values for the people producing them across the complete textile value chain in Uganda. Jack & Jones love cotton and it is our most important raw material. Through our ambitious Cotton Strategy we want to support that cotton is grown under better social and environmental conditions. Our partnership with Cotton Made in Africa supports this goal, according to Dorte Rye-Olsen, Sustainability Manager at Jack & Jones.

According to Tina Stridde, Managing Director of CmiA, the cooperation with Jack & Jones and the recent development from cotton to textiles made in Africa initiates a major shifting point in the history of CmiA and for the textile industry in Uganda.