Sustainable finishing technology company Jeanologia has introduced a new digital finishing plant known as Urban Factory by combining interconnected hardware and software. As per a Sourcing Journal report, the plant will help Jeanologia provide companies a solution for on-demand production closer to key markets. Carmen Silla, Marketing Director says, through this project, the company aims to create a new operating model awy from fast fashion to accurate fashion with on-demand production.
The factory is based on a process called postponement. It allows brands greater flexibility and a much wider product range as they will be able to test their designs in stores and react quickly to consumer demands, adds Silla. Jeanolgoia showed off its Urban Factory concept last week at Texprocess Frankfurt. The company also showcased updates to its two-year-old designer software, eDesigner, an intuitive platform that standardizes formats and communication between designers, wash developers and manufacturers. The software’s new ‘hyper realistic visualization’ render engine enables brands to develop virtual collections with confidence of what you see on the screen is what you get in production.