Jeanologia reaffirms its commitment to revolutionizing the textile industry by eliminating water waste and pollution. On World Water Day, the company unveils its Ecological Profit and Loss Account, quantifying the environmental benefits of its sustainable innovations.
In 2024 alone, Jeanologia’s technologies saved 20,875,400 cubic meters of polluted water and cut carbon dioxide emissions by 98.4 million kilograms equivalent to the annual water use of a city like Valencia and the carbon capture of a 16,000-hectare forest. These achievements underscore the urgent need for transformation in an industry that consumes 93 billion cubic meters of water and generates 20 per cent of global wastewater annually.
“The textile industry has a historic opportunity to reinvent itself,” says Jeanologia CEO Enrique Silla. “Fashion can be produced without harming the planet. The future depends on integrating circular and efficient solutions.”
Jeanologia has pioneered an ecosystem of eco-efficient technologies that enable zero-discharge production, minimizing water consumption. Implemented in over 80 countries, these solutions are driving the denim industry’s shift toward sustainability. Silla emphasizes that innovation must lead to action: “Every cubic meter of water we save, every kilogram of carbon dioxide we prevent, proves that the industry must be part of the solution.”
As a key partner for brands and manufacturers, Jeanologia’s Mission Zero initiative pushes for a future where textile production eliminates excess water use and pollutant discharge. Silla calls for industry-wide collaboration: “The challenge is global, and the response must be collective.”
This World Water Day, Jeanologia delivers more than just data, it showcases a tangible shift toward a cleaner, more responsible fashion industry.
