Kapital partners with L Catterton for growth, blending Japanese craftsmanship and playful style while preserving its iconic charm and authenticity.

Having long skirted a broader reach cult, Japanese clothing brand renowned for blending craftsmanship with playful style, Kapital is finally entering the mainstream with the LVMH-backed investment firm L Catterton acquiring a majority stake in it.

Founded by Toshikiyo Hirata and later helmed by his son Kiro, Kapital gained international acclaim through its unique mix of whimsical designs and meticulous craftsmanship. Known for its skeleton-stitched denim, trucker hats, and boro-patched Kountry line, the brand appeals to workwear enthusiasts, streetwear fans, and luxury fashion lovers alike. Its crossover appeal has cemented its status as one of Japan’s most iconic workwear brands, with stockists spanning workwear retailers, progressive boutiques, and streetwear stores worldwide.

However, this is not Kapital’s first brush with luxury conglomerates. In 2013, the brand collaborated with Louis Vuitton under the leadership of Kim Jones, Managing Director, on blending its patchwork aesthetics with LV’s luxury touch. The collaboration hinted at Kapital’s potential as a global brand, a vision L Catterton now seeks to amplify as Kapital nears its 30th anniversary in 2026.

Some fans have expressed concerns about the acquisition, fearing the brand’s quirky ethos may be diluted. Kapital is famously selective about its retail partners, ensuring exclusivity and authenticity.

Kapital’s inclusion under L Catterton’s ‘Asia’ strategy aligns with broader investments in Japan, reflecting the firm’s focus on growing local brands with international potential. The investment is likely to help Kapital expand while staying true to its roots, ensuring its unique charm continues to captivate a global audience.