Kohl's is growing its exclusive brands portfolio by launching the FLX apparel range for kids. This activewear and athleisure collection for children and pre-teens combines comfort, function, and style at a great value.
Offering versatility and performance, the new collection features a modern palette of elevated neutrals, wearable everyday silhouettes, and must-have styles like joggers, zip-ups, hoodies, and performance tees that are built for movement and designed to last.
Fit-tested with real movement and self-expression in mind, the new kids' collection balances a modern aesthetic with the functional details today's families expect. With prices ranging from $14.99 up to $50, and sizes running from boys' 8-20 and girls' 7-16, the assortment is designed to keep pace with growth spurts, style shifts, and parents’ budgets.
Nick Jones, Chief Merchandising Officer, Kohl, says, the collection underscores the brand’s continued work to elevate proprietary brands that deliver trusted quality, relevant style, and incredible value for Kohl’s customers."
The FLX apparel for kids serves as a natural transition between children’s styles and adult shapes, offering older kids an opportunity to express their evolving personal style through wearable, playful designs focused on comfort, movement, and fun.
Emmy Jean Woodhall, Creative Design Director, Kohl’s, avers, the brand is ware of how style evolves rapidly, especially for kids entering their tween years. This age group is forming identity and gravitating toward looks that feel more grown-up, but is still playful. The FLX apparel collection for kids reflects this shift with adjusting silhouettes, proportions, and colorways.
The apparel pieces in this collection are made from soft, breathable materials, a focus on fit, and an age-appropriate aesthetic that meets the needs of both parents and kids. With new styles set to be introduced each season, the collection will continue to evolve, giving parents more options as their kids grow and their needs change.
The launch of the new kids' collection marks the next chapter for FLX, a customer-loved brand that debuted in 2021 and has become a standout in Kohl’s proprietary brand offerings. By expanding FLX, Kohl's is reaching more customers and reinforcing its commitment to style, comfort, and value for every generation. This addition to Kohl’s broader brand portfolio - which includes an assortment of exclusive private labels and trusted national names - helps the retailer deliver a well-rounded, accessible selection that meets the evolving needs of today’s families.
