Leading chemical fiber company from Korea, Hyosung & Kolon is participating in the forthcoming edition of ‘Preview in Seoul 2014’ (PIS), after a long gap of eight years. At the end of May, Hyosung, Kolon FM, and other 130 domestic and foreign companies submitted their applications to exhibit at PIS.
This year’s PIS will consist of rapidly growing outdoor market and local
Chinese brands at the ‘Premium Outdoor Section’, ‘Powerful Apparel Sourcing Section’, ‘Eco-Material Section’, ‘Functional Material Section’, ‘DTP Section’, and ‘Subsidiary Section’. ‘Premium Outdoor Section’ will not only offer outdoor products but also materials that can link different markets, and ‘Powerful Apparel Sourcing Section’ will consist of global apparel vendor companies that have strong competitiveness in the global market.
At a prior briefing, KOFOTI announced the main theme of the exhibition which is: ‘ab-REAL’. ‘ab-REAL’ is a new trend that connects ‘Tactile’ and ‘Fantasy’ together and can portray a fusion of practical suggestions and innovative future market trends. The exhibition’s theme is also further divided as ‘Tricky Ordinary’ (every day’s tricks), ‘Melting Chaos’ (mixed by novelty), and ‘Innovative Fantasy’ (fantasy by technology).
